Codes and conventions of Radio Trailers

• Ended with a different voice explaining when and where it will be shown.

• Sound effects, sometimes used to grab attention.

• Uses a voice over that we assume is from the documentary. The voice over creates expectations for the listener e.g. a man's voice on the radio advert means that there will be a male voiceover on the documentary.

• Take extracts from your programme, in order to hint what will be in the programme and create the link.

• Make sure the beginning is clear, so the audiences attention is bought.

• Music bed that relates to the topic or theme.

Scripting voiceover

EDIT DECISION LIST

LOGGING

Construction-Screengrabs

Construction-Pictures of interviews taking place

This photograph was taken while gathering our voxpops. We took in turn each member of the group filimg using the microphone asking the question and taking the picture. However the voxpop itself was unable to be used in our documentary as we put ourselves in the shot, which is not a documentary convention.

Here is an example of this error as we were holding the microphone while asking the question, meaning that we were in shot and as we produced the documentary we should not be in it.

These imgages are still relevant as it is proof of our voxpops being filmed by ourselves however, we had to re-film the voxpops.

We tried to gather an audience to answer our voxpops that suited te target audience. The equipment being used here is the microphone.

The equipment being used here is the camera, and tripod. We found that we had to move the tripod to different levels to suit the height of the interviewee.

The microphone was able to stretch to a distance far away enough for a good mise-en-scene.

Although this shot shows a design shop behind the people in the mise-en-scene as it is on an angle, the actual shop behind the interview is a shoe shop.

We always had to check the angle and position of the camera and tripod before recording.

We discussed how the gentleman would answer the question before we did so.

Taking in turns using the camera so that we all had an experience of each piece of equipment and asking for someone to anwer a question.

On some of the voxpops we thought it would be interesting to interview two members of the public to get a mixture of results, and we thought it may introduce humour and debate with two friends answering.

We tried to ask ladies of all ages and whom where wearing heels that day so that th answers would differentiate.

We tested out he mise-en-scene and sound before recording so that it was suitable.

This image is of a cut away for the documentary shop assistant interview, this cutaway was used in our documentary, and even in our opening sequence a shoe was taken.

We found tha hand holding the camera helped with certain shops, this panning shot up and down was effective as there are different styled heels/boots.

We played back the cutaways before we left the shop to ensure that the shot was suitable and didnt need to be re-filmed.

We still took in turns filming for the cutaway, and tried to get as many differnt styled heels as possible.

This is a shot of an interview we produced in an older womens heel store, as we gathered a wide range of answers from all areas of our target audience. However the interview was not able to use, as the interviewee moved around too much as this effected the mise-en-scene and the codes and conventions of an interview, that the interviewee should stand to the left or right of the screen talking to an interviewer on the opposite side (talking into the space.)

This image was taken in the chiropodist's office/surgery. The interview was suitable for the documentary and is used within our documentary. However more cutaways could have been taken of the equipment he used.

PLANNING-Questions for interviews

Planning - 3.

Interview for 3 shop assistants
1. Are heels a popular sale in your shop?
2. How many pairs of heels do you sell a day on average?
3. When there is a sale in your shop, do women flee to the heels section?
4. What is the highest pair of heels you sell?
5. How expensive are the heels you sell? What is the price range of the heels you sell?
6. Do you wear heels that are sold in your shop?
7. How does working with heels make you feel?
8. Are heels an important part of your sales?
9. When is the busiest time women tend to buy heels in your shop?
10. What does your day include working with heels?
11. How often do you wear heels?
12. Do you have different sections in your shop for different occasions? For example Work heels, shoe boots etc.
13. How do you advertise your heels?
14. On average, how old are the women who buy heels in your shop?
15. Do you think women of older generations are outdated when wearing heels? Do you think its stereotyped that younger generations should only wear heels?
16. How do you think women feel when buying heels from your shop?
17. Why do you think they choose to buy your brand of heels?


Interview with Miss Wiltshire – Weatherhead High School teacher
1. What is your job?
2. Do you wear heels to school every day?
3. Do you wear heels so much to make a statement?
4. What do heels mean to you?
5. Do you find it hard to walk in your heels around your work?
6. Why do you wear heels so often?
7. How many pairs of heels do you own?
8. Do you drive to work in your heels?
9. Do you get tired being on your feet all day in heels?
10. Have you ever had any foot problems due to wearing heels so much?
11. How old were you when you bought your first pair of heels?
12. Are heels just a part of your work uniform or do you wear them all the time?
13. Where is your favourite place to buy heels?
14. What are the highest pair of heels you wear in work?


Interview with Pediatrist
1. What kind of issues do you most often come across with feet?
2. Do women often come to you with problems with their feet due to heels?
3. Are any of these due to heels?
4. Can heels affect your posture?
5. What are the most common problems with feet due to heels?
6. What happens to the foot when wearing a heel?
7. Whats the most dangerous case youve come across because of heels?

PLANNING-Mise-en-scene

PLANNING-Storyboard

This was our inital idea, however due to the lack of time, equipment, and animation technology we were unable to produce such a sequence, so we went with an easier and more capable sequence, with it still being effective.

The idea then grew with imagination, from the images above to the images below, with this idea we had the right amount of time and equipment to produce it.

Running order

RESEARCH FOR DOCUMENTARY-Primary and secondary research

Secondary research

http://www.youtube.com/watch?v=cei1TFaSihwbe.com/watch?v=cei1TFaSihw

Broken heels-Alexandra Burke

http://www.youtube.com/watch?v=q47M0wONJi4

Song about heels

http://www.youtube.com/watch?v=WGS16028eg8&feature=relatedtch?v=WGS16028eg8&feature=related

Victoria Beckham high heels

http://www.youtube.com/watch?v=zJ6VT7ciR1o&feature=related

Wizard of Oz-There’s no place like home

http://www.youtube.com/watch?v=8rFsfb-GXfo&feature=relatedfb-GXfo&feature=related

J-LO music video in heels

http://www.youtube.com/watch?v=AfWicNl9zfg

Sex and the city-song and pictures


Primary research

-Questionnaire

-Interviewees such as;

• UK customers can call our local-rate number: 0845 307 2484
• ROI customers can call: 01-899-0141 (local-rate) or 1-800-411-084 (free phone from ROI landlines only)
• International customers please call: 0044 1506 468733
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-Market shoe shops

RESEARCH FOR DOCUMENTARY- 'History of the Heel'

The History of the Heel

A Look at the Development of Shoes in Fashion


Whether seen as the bane of their lives or as an adored necessity most women will have a pair of heels in their wardrobes. A look at the styles and history of heels.

Some of the earliest pictures of shoes were seen on ancient Egyptian tombs dating back to around 4,000 BC. These were pieces of leather laced onto the feet or sandals made of woven rushes. It is thought that Egyptian butchers would wear a heeled shoe to keep their feet away from the gore involved in their job.

In 200 BC the heel made its way into the world of fashion among Roman actors with the arrival of wood and cork platform soles called kothorni. In the 1600s the heel once again became a practical item as they were added to men's shoes to help keep their feet in stirrups when riding.
1533 saw the first women's heel designed to lengthen the legs. They were most notably worn by Catherine d'Medici for her wedding, at age 14, to make her appear two inches taller. Also around this time Mary Tudor began to wear high heels. Again in the 16th century, a busy time for the development of heels, the kothorni made a reappearance but this time as 24-inch pedestals called chopines, which were popular across Europe.

Later, and named after their inspiration, Louis XIV, the “Louis” heel became popular with both men and women. Some of the shoes owned by Louis XIV had five-inch heels resplendent with miniature battle scenes. In 1793 Marie Antoinette, so fond of her fashion and shoes she is said to have spent the fortunes of France on them, went to her execution wearing two-inch heels. (For the Sophia Coppola film Marie Antoinette, Manolo Blahnik designed over 100 pairs of shoes.)
From the 1850s to the 1950s the heel stayed around and below two inches, but the '50s saw the arrival of screen sirens such Marilyn Monroe and the shoe that encouraged her seductive wiggle, which was the stiletto. The stiletto was invented in Italy and shares its name with a short dagger like knife. Also in fashion was the kitten heel, which looked much like a miniature stiletto. While the stiletto was the Marilyn of the shoe world, the kitten heel was the Audrey Hepburn.
The 70s saw a dramatic about-turn in heel style. The slim stiletto was shunned for the chunky platform sole. This was the new Flower-Power breed of the kothorni and chopine shoes of earlier centuries, and was worn by both men and women.

Heels of the 21st Century In the 21st century all heels have their place in women's wardrobes (even high-heeled tennis shoes and flip flops), but there are some particularly beautiful though entirely impractical heels that are found in very few.

In 2006 Manolo Blahnik, to some considered an artist as much as he is a shoe designer, designed a heelless shoe balanced on an S-spring. Ballet-heeled boots and shoes are not as comfortable as they sound. They are a style of heel most often seen in the context of fetish or burlesque and have a vertiginous heel which forces the foot to stay in the position it would be in if dancing ballet en pointe. They are definitely liked more for their beauty than their practicality.

Statement shoes for spring are sky high and include cut-outs, bright colours, feathers, fringes and ruffles. Embellishments are bolder, heels are higher and platforms are chunkier. This season, die-hard fashionistas are in danger of doing serious damage to their ankles, all in the name of fashion.


http://www.suite101.com/content/womens-shoe-trends-for-springsummer-2009-a95209


http://www.suite101.com/content/the-history-of-the-heel-a45992



The research talks about;

• How most women own a pair of heels.

• Time through history including the Egyptians and the Romans and how they wore a form of heels, therefore how we got our heels today.

• What heels were used for back then e.g. for practicality and to lengthen the legs. Also how the size and amount of inch on the heel has grown.

• How the have been brought into modern day, and what is the latest fashion. Also how they are now for beauty rather than practicality.

RESEARCH FOR DOCUMENTARY-History of 'Office' heels

History of 'Office' heels

Office first opened back in 1981 as 'Office London' with a concession in the shopping mecca Hyper Hyper, but its roots go back to the 60's selling hand-crafted belts, luggage and footwear.

The unit in Hyper Hyper proved to be extremely successful, prompting further expansion into the West End. The first stand-alone Office store opened on Kings Road in 1984, followed by sites in Charing Cross Road and High Street Kensington.

Office continued to grow throughout the Eighties, encompassing every major shopping area in London including Covent Garden, Camden and Portobello Road. By 1995 the chain had acquired stores on prestigious South Molton Street and Neal Street, Covent Garden.

February 1996 saw the launch of Offspring situated in London's Covent Garden. It was a pioneering new concept encouraged by the sports footwear industry, devoted to revolutionising the world of fashion sports retailing and underpinned by the existing creative and commercial success that had kept Office at the fore-front of the fashion footwear market over the last ten years. A further two stand alone Offspring stores soon followed in Camden and Brighton. Riding on the success of such an innovative brand, 2006 saw Offspring open concessions within the prestigious department store Selfridges London and Manchester.

In 2000, Poste was launched, an up market men's boutique offering a selection of designer men's shoes in an environment synonymous of a typical gentleman's club. Since then concessions have been launched in Harvey Nichols stores nationwide.

By July 2001, Poste Mistress the sister store arrived and soon became the essential ladies footwear boutique in Covent Garden. Both stores boast a celebrity clientele that reads like an A -Z of who's who in the showbiz world. Paris Hilton, David and Victoria Beckham, Helena Christiansen, Keira Knightly and Kelly Brooke to name a few.

In 2003, the private company was purchased by Tom Hunter of the West Coast Capital Group and with his backing the company's store ratio has doubled with further expansion planned for 2006.

In 2004, Office moved over-seas opening their first stand alone store in Dublin. Since then four further branches have opened in Dublin and Belfast.

OFFICE currently retails from 74 stand-alone sites including; 4 in Eire, 3 Offspring and a Poste & Poste Mistress boutique. Our concessions include; 23 House of Fraser, 7 Topshop (including NYC), 7 Harvey Nichols and 5 Selfriges (4 Offsprings and 1 x Ladies). In addition to our stores we have a thriving mail order and world-wide website business - OFFICE remains a firm favourite with the fashion-pack.

Ever since its' inception, Office has gained a reputation for originality in its approach to shoe retailing. Uninhibited by the creative constraints imposed by the larger multiples, Office has always managed to effectively marry originality to commerciality in both product and store design.

Both the men's and women's ranges encompass the whole style spectrum, from designer to sports. Own label designs offer affordable yet directional fashion, reflecting the massive legacy of a company founded on London style.

Formal proposal

Formal Proposal For Documentary

Topic

Fashion, as part of a series, the topic for this episode is going to be heels.

Type Of Documentary

Entertaining with some information. The mode of address will be informal, chatty and fun.

Style Of Documentary

Expository and it is going to use a woman’s voice to illustrate what is being discussed (“Voice of God”).

Channel and Scheduling

9pm broadcast on Channel 4 on a Wednesday.

Target Audience

Women aged 16 and over. The target audience will not be limited as women of all ages can wear heels. We’ve decided on the documentary being broadcast at this time because of our research task results, where most women who filled in our questionnaire said they prefer to watch documentaries at this time. Also, after researching TV scheduling, it was seen that documentaries are broadcast between 9-11pm.

Primary Research Needed

Voxpops and several other interviews.

Secondary Research Needed

Due to the content of the documentary, research will be about the history of heels, contact details of shoe shops and of foot specialists.

Narrative Structure

At the beginning, a question is asked if heels are diva or disaster, which is the follow on question from 'How to be a fashion icon'. After, information is given through facts, voxpops, interviews, voiceovers etc. The documentary will end by answering the question, 'Heels, Diva or Disaster?' that was established at the opening credits.

Outline Of Content

• Interviews with foot specialists, shop assistants, shop managers and shoe designers.
• Cutaways of people walking in heels.
• Archive material of Sex and The City clip, and people complaining about sore feet.
• Interview with a doctor about what heels do to your posture.
• Female voiceover.
• Gok Wann style -> informal, chatty.
• Cutaways of shoes and heels in shops (Liverpool One.)
• Voxpops outside shoe shops.
• Interviews with University students studying fashion design.
• Interview with Liverpool Echo fashion editor.
• Interview with Colleen Rooney.
• Discussion about prices – quality of heels for price.
• Discussion about size of heels.
• Victoria Beckham – bunion removed because she always wears heels.
Archive material of her on the red carpet and several shots of her in heels.
• Interview with Miss Wiltshire (discovering how she copes teaching on her feet all day everyday in 6 inch heels) and a drag queen (for a similar reason, but also how they cope, not being used to heels and how they feel about wearing them.)
• How heels have changed through time.
• Voxpop of why people wear heels.
• Archive material of Dorothy in the Wizard of Oz.
• "Broken Heels" song.
• Archive Material of the film "13 going on 30".
• "Party Feet" discussion.

Resource Requirements

• Camera
• Interviewees
• Microphones for interviews
• Sound recordings
• Cameras (Still)

Brainstorm ideas for content of Documentary

Brainstorm Of Content For Documentary

• Interviews with; foot specialists, shop assistants, shop managers and shoe designers.
• Cutaways of people walking in heels.
• Archive material of Sex and The City clip, and people complaining about sore feet.
• Talk to a doctor about what heels do to your posture.
• Woman voiceover.
• Gok Wann style -> informal, chatty.
• Cutaways of shoes and heels in shops (Liverpool One.)
• Voxpops outside shoe shops.
• Interviews with Uni students studying fashion design.
• Interview with Liverpool Echo fashion editor.
• Interview with Colleen Rooney.
• Discussion about prices – quality of heels for price.
• Discussion about size of heels.
• Victoria Beckham – bunion removed because she always wears heels.
• Archive material of her on the red carpet and several shots of her in heels.
• Interview with Miss Wiltshire and a drag queen.
• How heels have changed through time.
• Voxpop of why people wear heels.
• Dorothy in the Wizard of Oz – archive material.
• Broken Heels song.
• Archive Material of 13 going on 30.
• Party Feet discussion.

TARGET AUDIENCE RESEARCH-Questionnaire results-pie charts

As most people answered female we decided we would use a female voiceover as it relates to the topic of the documentary, being about heels.

As a vast amount of the participants said they would like to hear about the history of heels, we are going to include it into our first 5 minutes of our documentary.

We are going to have an interview with a university student who is focusing on shoe design in our half an hour interview, as thats what most people thought the best interview would be.

Most people said they didn't have a preference to the songs in the documentary, yet all the songs said were popular pop songs. Therefore we will use popular chart songs for music in our documentary.

Over half of the participants answered 5-9pm however we have scheduled our documentary for 9pm as that is when all the popular soaps are finished, and also the watershed, as some pictures may not be suitable before the watershed.




The majority answered that they feel more confident in heels therefore this may help us with what we include in our documentary, about why people wear heels and how each person feels in them.

Most of the females surveyed told us they only buy heels every so often, which shows that it is almost like a treat or something to look forward to.

Black is the favourite colours of most of the females asked, therefore we could involve the colour black into the documentary, and also maybe show black heels, and find out if they are most popular as there are more black heels in shops.







As most people asked said that their highest pair of heels were 6-7 inches, we will involve how the higher the heel the worse it is, into the documentary. We could also use heels this size for cutaways and archive material.

Over 3/4 of people do not have a lucky pair of shoes, therefore we will probably not involve anything about this into our documentary, as it doesn't apply to most people.






The most popular brand of heels were New Look, so in our half an hour documentary we will involve New Look heels and possibly an interview with a sales assistant from the shop.





As most of the females told us they only wear heels on the weekend, we may involve the reasons for people wearing heels, and why they wear them when they do.

Up to £50 was the most popular answer for the amount spent on heels, we could therefore film about the prices in popular shoe shops.



Over 1/4 of the females own 10 or more heels so we could interview a heel wearer about the amount of shoes they have.

Just under half of the participants only watch documentaries occasionally, therefore we would have to make the advert attention grabbing and look interesting so that there are more viewers.



We tried to question a variety of ages but just over 1/4 asked were 16-20 years old, therefore the results may not be as reliable, however that is the age our target audience starts at.