Formal proposal

Formal Proposal For Documentary

Topic

Fashion, as part of a series, the topic for this episode is going to be heels.

Type Of Documentary

Entertaining with some information. The mode of address will be informal, chatty and fun.

Style Of Documentary

Expository and it is going to use a woman’s voice to illustrate what is being discussed (“Voice of God”).

Channel and Scheduling

9pm broadcast on Channel 4 on a Wednesday.

Target Audience

Women aged 16 and over. The target audience will not be limited as women of all ages can wear heels. We’ve decided on the documentary being broadcast at this time because of our research task results, where most women who filled in our questionnaire said they prefer to watch documentaries at this time. Also, after researching TV scheduling, it was seen that documentaries are broadcast between 9-11pm.

Primary Research Needed

Voxpops and several other interviews.

Secondary Research Needed

Due to the content of the documentary, research will be about the history of heels, contact details of shoe shops and of foot specialists.

Narrative Structure

At the beginning, a question is asked if heels are diva or disaster, which is the follow on question from 'How to be a fashion icon'. After, information is given through facts, voxpops, interviews, voiceovers etc. The documentary will end by answering the question, 'Heels, Diva or Disaster?' that was established at the opening credits.

Outline Of Content

• Interviews with foot specialists, shop assistants, shop managers and shoe designers.
• Cutaways of people walking in heels.
• Archive material of Sex and The City clip, and people complaining about sore feet.
• Interview with a doctor about what heels do to your posture.
• Female voiceover.
• Gok Wann style -> informal, chatty.
• Cutaways of shoes and heels in shops (Liverpool One.)
• Voxpops outside shoe shops.
• Interviews with University students studying fashion design.
• Interview with Liverpool Echo fashion editor.
• Interview with Colleen Rooney.
• Discussion about prices – quality of heels for price.
• Discussion about size of heels.
• Victoria Beckham – bunion removed because she always wears heels.
Archive material of her on the red carpet and several shots of her in heels.
• Interview with Miss Wiltshire (discovering how she copes teaching on her feet all day everyday in 6 inch heels) and a drag queen (for a similar reason, but also how they cope, not being used to heels and how they feel about wearing them.)
• How heels have changed through time.
• Voxpop of why people wear heels.
• Archive material of Dorothy in the Wizard of Oz.
• "Broken Heels" song.
• Archive Material of the film "13 going on 30".
• "Party Feet" discussion.

Resource Requirements

• Camera
• Interviewees
• Microphones for interviews
• Sound recordings
• Cameras (Still)