Codes and Conventions of Newspaper Advertisments

• Trailer and print advert need to be from the same campaign-same theme, same slogan etc.

• Colour block behind the title in the bottom left hand corner.

• Channel 4 logo on the right of the image.

• Positioning statment e.g 'wear your heels with pride'.

• One strong key, bold, central image, creating a narrative for the advert.

• Words kept to a minimum, to keep the audience interested and not bored.

• Slogan-catchy and linking to the documentary.

• Channel 4 logo.

• Scheduling

• Published in newspapers such as, The Daily Mirror, The Daily Star, and The Sun.

• Radio Trailer and print advert need to be from the same campaign-same theme, same slogan etc.